Pay Per Click Services
Keyword List Development:
The first step is developing a keyword list to work off of.
Innovate does extensive research on your business and industry and will come up with lists of all the potential keywords that your customers will be searching on.
Keyword Selection:
After a "list" is developed we will eliminate certain keywords, which have a potentially low return on investment. Factors include: highly bidded words, low traffic and non - relevance.
Build Ad Copy:
Two things happen when you have good ad copy on PPC campaigns:
1. Higher rankings
2. More Clicks!
The ad copy is as important as a good commercial or an effective print ad - users are attracted to good copy and are more likely to click if it is written properly.
Traffic Analysis:
We analyze traffic coming to your site - Identify the best keywords and the paths they follow and their exit routes.
Bidding Management:
After an initial consulting session, we decide and recommend the best bid rates for your campaign. Based on these rates we optimize each Ad group, so that they yield maximum returns.
Conversion Tracking:
We will track the conversions of your keywords. With this data we will be able to show you what keywords produced sales for your business.
Campaign Reporting:
We will give weekly reports of the campaign and over a period of time we will analyze these reports.
Campaign Tweaking:
Based on the reports we provide, we will further tweak the campaign to increase the return on investment by adding or deleting certain Ad groups or under performing keywords. We may also run multiple Ads of same keyword by rephrasing the same to target some specific audiences.
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