| Search Engine Optimization(SE0) |
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SEO Process
Phase 1 : Business Analysis
- Target Market Analysis
- Products or Services
- Scope of the market
- Target Visitors Analysis
- Identify the type of Visitors
- Identify the details (like the age group or the gender etc) of the visitors
- Competitive Business Analysis
- Analysis of competition level in the business
Goals Assessment
Web Site Architecture Assessment
- Flow of the links
- Type of site like dynamic or static
- Study of Images or Graphics (heavy or light)
- Alt tags
- Number of pages in the site
- Pages Naming Conventions
- Navigation Structures of the site
Site Analysis
- Existing Traffics
- Analysis of visitors’ activities on the site (ex: whether they fill the form or exit without doing any transactions).
Understanding of Existing Promotional Activities
- Identify the Promotional activities if carried on earlier
- Effect on the promotion on the site
- Drawbacks in the earlier Promotional Activities
Competitive site Analysis
- Identify the Competitors sites
- Measures adopted by them(the competitors)
- Plus points of their measures
Phase 2 : Key word Research & Analysis For SEO
- Research Key words or search terms that truly speaks about the business.
- Developing two blocks of key words, theme keywords that describes generic keywords and the other block consisting of blended keywords, that is specific to a service or packages or geographic.
- Different Combinations & Permutations required developing targeted keywords.
- Proper and select arrangements of the key words.
- Use the key words from the PPC campaign that draws maximum traffic.
Key word Research & Analysis For PPC
- Specific key words that draw only targeted traffic
Optimization of Title, Meta Tags
- Optimizing the Titles based on the above developed keywords.
- Formats & number of characters/titles.
- Proper optimization of descriptions (a part of Meta Tags)
- Formats & number of characters of Descriptions.
- Check for the appearance of Meta Tags on different simulators. (Simulators are like web spiders that extracts the Meta Tags from the web pages.)
Optimization of Content
- Content optimization with targeted keywords.
- Key word Density - Proper appearance of targeted keywords in contents.
- Contents having selling elements enticing the visitors enough to do some transactions.
Target Oriented Page generation
If the site is dynamic then applicable
Renaming of the pages with the targeted keywords.
Inserting alt tags in the images with the Targeted Keywords.
Linking all the pages from the main site.
Quality check – Build Credibility and Trust
Quality checking for all the optimization completed.
Online quality check list for the appearance of the entire pages – this check shows how exactly the page looks like in the eye of the search engine spiders!!
Quality check list before submission.
Submissions to Search Engines & Directories
Submit the Site to Industry specific Sites and Specialized Directories.
Submission on the popular but effective engines that has been researched developed & tested over a period of time.
We know we can help. All you need to do is Click Here and let us know. |
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| Search Engine Optimization |
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With research 70-80% of prospective web customers use search engines or search directories to find relevant content, search engine optimization is the most effective way to drive the greatest amount of traffic / visitors to a website is to utilize what is known as Search Engine Optimization (SEO) or Search Engine Marketing (SEM).
As experts in search engine optimization we take the time to get to know your web site, your objectives and your target market. Our SEO strategies are customized for each client, ensuring optimal search engine placement and long-term search engine ranking results.
Learn more about our Search Engine Placement Services. |
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